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Creating content

Generating content with AI

Turn a topic into on-brand captions, hooks and hashtags for every platform.

Give Optimate a topic and it generates a strong caption, alternative versions, hook options and relevant hashtags — tuned to each platform and written in your brand voice.

Tips for better output

  • Set your brand voice, audience and keywords in Brand settings first.
  • Be specific with your topic — a clear angle produces a sharper caption.
  • Use the humanising option for a more natural, less 'AI' tone.
  • Generate a few variations and pick the strongest.

Frequently asked

Will it sound like my brand?

Yes — once you set your brand voice, audience and preferred CTAs, every draft respects them. You can also provide example posts as a style reference.

How many AI generations do I get?

Free includes 5 generations to try. Pro and Agency include a much larger monthly AI credit allowance.

Related articles

Setting up your brand

Define your brand voice, audience and colours once so every AI output stays on-brand.

Creating AI images

Generate visuals that match your post, in the composer or through Claude.

Plans, billing and free trials

Optimate's plans, what each includes, and how billing and trials work.