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Choose your Optimate plan

Start on Free and upgrade any time. Pro and Agency plans use secure Stripe billing, with no long-term contracts.

Limited-time early adopter pricing is available on Optimate Pro – lock in your discount before prices increase.

Pro and Agency unlock the full AI assistant, high-volume content generation and full analytics. Free includes 5 AI generations to try, plus the core planner and an analytics overview.

Free

Try it out

Get started with Optimate and try the core tools.

£0

/ month
  • Up to 3 social profiles
  • 5 AI generations to try
  • Basic content planner
  • Core analytics overview
  • Full AI content & assistant — Pro & up
  • Posting to X (Twitter) — Pro & up
  • Claude connector — Pro & up

Pro

Early adopter

Early adopter pricing – lock in Optimate Pro at this discounted rate for life.

£29

/ month

Billed monthly via Stripe

New customers get a 7-day free trial

£0 today · card required · cancel within 7 days and you won't be charged

  • Up to 5 social profiles
  • Full content planner & scheduler
  • Post to X (Twitter) — 30 posts/month
  • AI for ~1,000 captions or 200 images a month
  • Analytics dashboard
  • Client approvals & shareable reports
  • Claude connector — schedule & pull reports in Claude

Studio

Most popular for freelancers

For freelancers and small studios running a handful of clients.

£59

/ month

Billed monthly via Stripe

  • Up to 3 clients — Pro covers one
  • Switch between clients, each with its own brand and calendar
  • Up to 15 social profiles
  • AI for ~2,500 captions or 500 images a month
  • Post to X (Twitter) — 60 posts/month
  • Unlimited team members
  • Claude connector — schedule & pull reports in Claude

Agency

Built for teams

Best for agencies managing multiple clients.

£135

/ month

Billed monthly via Stripe

  • Unlimited workspaces
  • Up to 50 connected profiles
  • AI for ~7,500 captions or 1,500 images a month
  • Advanced scheduling & approvals
  • Post to X (Twitter) — 100 posts/month
  • Priority support
  • Advanced analytics & reporting
  • Claude connector — schedule & pull reports in Claude

Enterprise

Let's talk

For larger teams with security, onboarding or volume requirements.

Custom

  • Everything in Agency
  • Volume pricing beyond 50 profiles
  • Security review & custom agreements
  • Onboarding and a named contact
Talk to us
Add-on

AI video that posts itself

Type what your video is about and pick the kind you want — UGC, product advert, Reel, TikTok hook or promo. Optimate writes the shot, generates real footage in your brand's style, adds a voiceover and burns in captions, then hands you the finished clip with the caption already written.

Every Pro and Agency plan includes 3 free videos a month — enough for a presenter who says your script. For more, add a pack: £10 for 12 video units, £25 for 30, or £100 for 120, or £250for 350. A standard clip is 1 unit; a premium clip with generated sound is 2–3 and needs a pack.

Not sure which plan to choose?

Start on the Free plan, connect your social accounts and try the full Optimate workflow. You can upgrade to Pro or Agency at any time from inside your account.